In a time when no Indian brand was known for detergent and cosmetic and hygienic products, HCI was Marketed & Manufactured to build a national brand with national identity. The range of the products initially covered Dish Washing Liquids, Detergent Powders, and “Chandni Brand” Laundry Detergents, as well as Toilet Cleaners.
However, during the development phase, other products such as Chandni Gold Reetha Detergent Powder and Chandni Reetha Detergent Powder, Chandni Dish Wash, Chandni Super Saver, Chandni Liquid Dish Wash, Boss Detergent Soap etc. were also introduced. The standardized & safe for hands & pocket, detergent powder in India was produced and marketed by Handa Chemical Industries. Not only Handa Chemical Industries was established as one of the producers of the best quality detergent, due to introducing variety of products and obtaining different certificates, but also the brand became known nationwide for its efforts to satisfy customers and making humanitarian contributions in joint plans with the brand name Chandni & Boss.
Handa Chemical Industries defines production quality as consumer satisfaction and regards it as a determinant factor of success. This claim is supported by confirmations of Chandni & Boss product consumers and the leading role of Handa Chemical Industries in the market for such consumer products as Detergent Powders, Detergent Soaps, Dish Wash & Toilet Cleaners etc.